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Some Considerations in Packaging Your Product.

Below are some tips in creating a great packaging design.

Audience is the most important consideration when designing your packaging. You need to know whom you are selling your products to. Some examples of target audience are older women who love to garden, or middle aged men who love to engage in DIY projects. Package design decisions are made easier if you know who your core audience is.

You selling power lies in the benefits of your products. If you are selling a device, packaging should show how easy it is to use it, or if you are selling food products, then it focused on how good your product tastes.

Do not limit yourself to one package design but consider multiple designs. You can print out several packaging designs and compare them and choose the one that attracts the eye the most. It is good to involve even your family and your friends in this decision. Don’t think that because you like it, your customers will like it to. Testing is important.

The cost of your product should influence your packaging design. If you have a low price point product, then you should not overdesign your package. Your packaging cost will be more than necessary if your over design it.

One thing you should do is to check out the place in the store where your package will be displayed and what type of packaging the one next to it has. Take time to shop stores where you would like to see your products in and learn what the competition is doing. If you know what your competition is doing, then you can rise above them.

Make sure that your packaging borders on the normal and not on being overly unique that it doesn’t stand correctly or cannot easily be stocked because stores might not want to display your products. Make it easy for the store to display your products because this will help translate into better sales for you.

Bag. box, plastic, or paper, whatever materials you choose for your product is important. The material to use depends on the price. Don’t add too much to the cost because of the material you use for your product package.

You brand should be consistent across all your products. Brand consistency is important if you want to command attention to your product on the shelves. You can actually catch customers’ attention by having multiple products of your brand displayed on store shelves. If you have more attention then you will have more sales.

Think of your package as a shelf billboard. It is important that people will know the benefits of your product which can simply be put in your packaging. A large package will have enough room for displaying its features and benefits. A small product will give you room to add selling copy and photos.

If you are not confident in your abilities to package your product, then you can use the services of a professional product packaging company

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