What Has Changed Recently With Resources?
If you are looking for ways to grow your wellness blog and how you can drive traffic and user engagement then the answer lies in quality content. Just as the rate of obesity cases has been on the rise, so has the number of the wellness blogs. With millions of great bloggers in the world, the competition is high.
Fortunately, everyone has a place in this crowded marketplace. The industry has reached an amazing $3.72 trillion in 2015, and it’s only getting stronger. It has endless opportunities for both businesses and the customers.
To succeed here, you only need to set yourself apart from the rest. Nowadays people are tired of reading the same old stories on how to lose weight or get a healthy skin. What they are in need of right now is facts and more interesting information.
You can build or destroy your marketing efforts with what you post online. If you lack quality content, then your marketing efforts are useless as your blog will not be found on Google. Here is how you can create great content for wellness blogs.
Come Up with Catchy Titles
Headlines are the first thing that readers see when your blog pops up in their search queries. This is why you need them to be catchy and interesting.
A 2011 report shows that headlines with odd numbers receive 20 percent more clicks than those with even numbers.
Go for Long-Form Content
Wellness blogs cover a wide variety of topics from beauty to hair loss and general health. This opens a world of possibilities of content writing.
The most popular post on Google have 1,140 to 1,285 words. This is what is known as the long-form content and ranks higher than the 500 words average posts. This type of material allows you to cover a topic in-depth and add more keywords. This drives in more traffic and backlinks and thus boosts your SEO efforts.
Use Relevant Keywords
Wellness blogs target one or more niches like weight loss or skin care. It is important that the keywords used remain relevant to that niche. If your blog is about fitness, target keywords related to exercise, sports supplements, and fat loss. Use Google’s Keyword Planner to research your options.
Add a Call-to-Action
Every the post must end with a call-to-action. Show readers what you expect them to do next, whether it’s downloading an eBook or opting into your email list.
If for example, you cover stroke medications, you can end your post with learn more about Eliquis or any other drug you have covered in your post. This helps your readers get more information on the topic.
Add Images and Videoa
Blog content involves more than just text. The most popular wellness blogs include quality photos and actionable videos. Most likely, people will watch a how-to video than reading the text.